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Quality in a service or product is not what you put into it. It is what the customer gets out of it.
-Peter Drucker
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Long-range planning does not deal with the future decisions, but with the future of present decisions.
-Peter Drucker
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The purpose of business is to create a customer who creates customers.
-Peter Drucker
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Risk comes from not knowing what you're doing.
-Peter Drucker
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The most important thing in communication is hearing what isn't said.
-Peter Drucker